By 9jaeye 
Daniel Bwala, the newly appointed Special Adviser on Media and Public Communication to President Bola Tinubu, has dismissed claims that he lobbied for the position. Speaking candidly on Monday, Bwala asserted that his appointment stemmed from merit rather than behind-the-scenes maneuvering. This declaration comes amid speculations surrounding his surprising entry into Tinubu’s team, given his previous affiliation with the opposition.
Indeed, Bwala, who was once a spokesperson for Atiku Abubakar’s 2023 presidential campaign, has faced scrutiny for his new role. However, he insisted that his selection was purely based on his competence and ability to serve the president’s administration effectively. Furthermore, Bwala underscored his commitment to delivering on his mandate, despite the inevitable challenges of public office.
In addition, Bwala addressed the distractions that often accompany high-profile positions. He emphasized the importance of staying focused on the administration’s objectives, regardless of external noise. “When you focus on a goal,” he remarked, “you will encounter distractions. However, how you respond to those distractions defines your character and determines your success.”
Moreover, Bwala clarified his role in Tinubu’s team, asserting that everyone within the administration knows their responsibilities. He added that his primary task involves advancing President Tinubu’s vision and promoting the government’s agenda. Notably, he highlighted the need for unity and collaboration within the media team, stressing that their collective goal is to ensure the success of the president’s mandate.
Bwala’s Approach to Challenges
To overcome challenges, Bwala emphasized the need for professionalism and integrity in public communications. He maintained that transparency and effective messaging remain critical for fostering trust between the government and the citizens.
A Unified Communication Strategy
Bwala also called for a cohesive communication strategy within the administration. According to him, the team must work tirelessly to ensure that the government’s policies and achievements reach Nigerians accurately and effectively. Transitioning into his role, Bwala assured Nigerians of his unwavering commitment to the country’s progress.
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